Cultural management is the professional activity which projects, designs and executes cultural products and events.
Cultural managers are creative mediators. They promote not only other people’s activities, but they are themselves creators of cultural products. They discover creative circumstances, articulate encounters between creators and the public, disseminate, administer, think, execute, criticize, propose in the field of national and municipal cultural policies, invent and reinvent spaces, commercialize, promote, accompany creators, and create culture themselves.
Extracted from Universidad Claeh, Uruguay: https://universidad.claeh.edu.uy/cultura/